Independent family brand from Amsterdam
Picture this: a curious little pharmacy in Amsterdam. Enter Jan Keune, chemist, and Cornelia, his sharp-minded partner in life and business. Their mission? To create extraordinary hair products for professionals only.
Loyal to the hair professionals
In 1947, Jan Keune made a promise during an interview: to create only for hair professionals. We have kept that promise for a century and counting. What does that promise mean for us today? No wholesalers. No retailers. No e-tailers. Just the hair professional behind the chair.
Premium quality made under one roof
Everything is done under one roof at our headquarters in Soest: concept, formulation, testing, production. No outsourcing. No shortcuts. No compromise. All for one simple reason: quality does not outsource well.
We control and ensure the highest product quality.
Everything is made cruelty-free, sustainably, and with a big dose of pride — all wrapped up in our B Corp badge of honor. Because we love transparency as much as we love great hair, professionals from around the world visit to see our process firsthand — expect lab coats, microscopes, and a few heartwarming surprises.
Loyal to the hair professionals
In 1947, Jan Keune made a promise during an interview: to create only for hair professionals. We have kept that promise for a century and counting. What does that promise mean for us today? No wholesalers. No retailers. No e-tailers. Just the hair professional behind the chair.